Biotique Product Success Story | Vinita Jain | Ayurveda & Natural Products ( In Hindi )
Vinita Jain was born in Kolkata and reared amongst the mountains of Assam and Darjeeling, where her grandfather owned tea plantations and the nearest hospital was at least 500 km away. She was thus used to a simpler life when homegrown medicines made out of therapeutic plants were an infallible cure to anything from health problems to personal care. But these simple alleviations held timeless truths, and the more she learned, the more she found herself indulging its possibilities.
Upon graduating from the University of Delhi in 1990, Vinita Jain’s passion and intrigue for the 5,000-year-old discipline of plant medicine had peaked.She was certain she was on to something big if she found a way to adapt it with modern needs. It took her to Switzerland for independent research in biotechnology, where she teamed up with some doctors and dermatologists, studied the ancient scriptures of ayurveda, the Charak Samhita and Bhagbhat Nikanthu.
The final brick in the wall was a marketing course from Stanford University, California, in 1994.After that, she was confident enough of her research to dive head-first into entrepreneurship with no training wheels, in 1992, with an initial investment of Rs 10 crore, and a team of six doctors. Vinita thus erected Bio Veda Action Research, the tangible rendition of her school of thought of wellness induced by Ayurveda’s wheatgerm, musk root, nutmeg and hibiscus, combined with cutting-edge biotechnology.
The curious case of Biotique
All babies are born with flawless skin. By applying Biotique from as early as possible, Vinita Jain claims that you can preserve that flawlessness forever. With a factory in Himachal Pradesh and R&D facility in Switzerland, Biotique started an export unit retailing their ayurvedic gems in the Swiss market, where they were instantly embraced and successfully sold at price five to eight times higher than the Indian standards.
“When we started retailing in Switzerland, making in India and selling in Switzerland was unheard of. It was our big achievement,” she recalls.
After this grand litmus test, the company was finally homeward bound in 1994. In the 24 years of its existence, Biotique has grown to establishing 15,000 points of sale, 4,000 multi-brand outlets and exports to Spain, US, France, the Netherlands, Italy, Malaysia, Nepal, Sri Lanka Belgium, Singapore apart from Switzerland. It clocks a turnover of Rs 600 crore.
In fact, their international sales account for 65 percent of their business volume.
Entrepreneurs have the great privilege of being in the position to automatically give back, through education and training, which is very important in a country like India. In line with that, her company employs over 3,000 people, 75 percent of which are women. “I believe women need to give priority to their careers and themselves today,” she states.
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